For true watch aficionados owning watches is for some like owning can’t have just one, in fact it’s all about building a collection of watches that work across all needed occasions (just like those handbags).

It is about building up a much loved collection of designers from the best of brands, those who move both design and ??  forward.  But what happens when you fall in love with a specific face or specific technology?  the answer…buy it in every colour (just like a bag then) or take the opportunity Rado have put forward. Take one watch and give it to six different product designers asking each to apply their individual style to this much sought-after watch family.  So  here are six watches from the True collection by six designers none of whom work ordinarily with watches.
Additionally  while we were here they are a few other brands to enjoy who present the same styling but in different colour-ways and finishes, so if in doubt you can always get the same watch in a different finish

Philippe Nigro, the French award-winning furniture designer, has put his signature in RADO’s new limited collection of watches. His minimalistic identity can be seen in the simple design of the watch. The matt black and silver surfaces with the silver-coloured dial add a delicate and refined note to the watch. “I decided to use high-tech ceramic material with a black matt appearance to allow the watch to express itself. I found that this combination expresses all the elegance, organic qualities and technology of the material,” Nigro explains. The clean and simple design of the watch offers an everlasting beauty which is going to transcend time and become a classic piece. “There is something very reassuring about wearing an automatic wrist-watch – a purely mechanical object. The attachment encourages a sense of intimacy and creates a strong emotional bond with the object.”

“One of the young interior designers to watch” according to Vogue, American interior designer Sam Amoia collaborated with Rado to design a dazzling watch which creates a disco ball feeing on the wrist. The uniqueness of this watch is found in its dial as its textured metallic structure is created using the process that replicates the crystalline structure of diamond powder. Despite its glittering and ravishing appearance, the watch is able to maintain a minimalistic feel thanks to the unique placement of the gold-colored logo and indexes which are a classic feature of Rado. “The result is an understated and innovative piece. Not of the traditional canon watches but something interesting and special, yet simple and timeless,” Amoia adds.

“I’m always experiencing a lack of time, yet still needing to create, aiming for something unique and timeless,” like Polish designer Oskar Zieta, many people chase time while looking for inspiration in everyday life. Zieta’s True Face watch carries this uniqueness that can only be found in his creations, such as his ‘plopp’ stools. The watch consists of satin-finish neutral tone case and bracelet and a scratch resistance high-gloss metallic dial polished in order to achieve a captivating reflective finish. The final touch is found on the underside of the matt grey hands as they were given a rose gold-colored finish. Zieta created True Face in order “to be noticed and to exude respect for precious materials. These values create a positive connotation on the wrist.”

“God is in the details” said Ludwig Miels van der Rohe and Japanese fashion designer Kunihiko Moringa, known for his pixelated collection, could not agree more. Thus, he collaborated with Rado to create a watch whose details will bring out a divine beauty. His fashion collections play on light and color using photochromic fabrics to create illusions to the eye. What makes True Shadow special is its play with light. When sunlight hits the dial, it goes dark, yet, when the sun goes down the dial fades and becomes transparent revealing a skeleton watch. “The idea was to add color and to take it away,” Moringa explains. “I tried to capture the ‘floating’ essence of time in the design of a watch,” and he succeeded in a design which seizes both light and dark – day and night.

Swiss watches are considered an eternal present which is passed down the generations. This is why the Swiss design studio Big-Game, which produces products and accessories for well-known companies, created a new simple yet functional watch. The black brass dial of True Phospho is perforated, allowing the Swiss automatic movement below shine through. The watch also features luminescent indexes while the hour and minute hands are tipped with Super-LumiNova, and the second hand is fully coated in the glow-in-the-dark substance. “The key words of this project were minimalism and lightness, so we decided to make the design by removing material rather than by adding it,” the Big-Game designers explained. The watch is going to be limited to 1003 pieces – 1000 for the general public and one for each of the designers.

“I tried to re-question, in a subtle way, how time is displayed by introducing an element of three-dimensionality on the dial. The appearance of the dial changes constantly depending on the light,

always creating new reflections and gradients,”
Austrian designer Rainer Mutsch explains about his collaboration with Rado. He created True Stratum, a watch whose black dial features delicate, asymmetrically arranged descending steps that emphasise the three dimensionality of the concave surface. The addition of the matt rhodium hour and minute hands and a yellow second hand provides a pop of colour, as well as, easy readability. Finally, more depth is created with a perfectly centered black dot metallised on the underside of the sapphire crystal which hovers over and casts its shadow on the dial.



Breguet  Reine de Naples 8918 18k rose gold and mother of pearl dial
Breguet Reine de Naples 8918 18k white gold and mother of pearl dial

Cased in 18k rose gold, cambered ovoid with delicately fluted case-band. Bezel and dial flange set with 117 brilliant-cut diamonds (approx. 0.99 ct). Crown set with a briolette diamond (approx. 0.26 ct). Sapphire-crystal case-back. Dimensions 36.5 x 28.45mm. Water-resistant to 3 bar (30m). Dial in champagne-coloured Tahitian natural mother-of-pearl and partly in white natural mother-of-pearl, hand-engraved on a rose engine. Individually numbered and signed. Hours chapter with Arabic Breguet numerals offset at 6 o’clock. Pear-shape diamond at 6 o’clock (approx. 0.09 ct). Breguet open-tipped hands in blued steel.
Self-winding movement, Cal. 537/3. Numbered and signed Breguet. 83/4 lignes. 26 jewels. 45-hour power reserve. Escapement wheel and in-line Swiss lever in silicon. Balance spring in silicon. Balance frequency 3.5Hz. Adjusted in 6 positions.
Alligator leather strap with gold folding clasp set with 26 brilliant-cut diamonds (approx. 0.12 ct).

La Mini D de Dior in steel, diamonds and leather with a fluorescent pink patent calfskin leather strap, by Dior Watches
La Mini D de Dior in steel, diamonds and leather with a fluorescent orange patent calfskin leather strap, by Dior Watches
La Mini D de Dior in steel, diamonds, mother-of-pearl and leather with a “mirror” goatskin leather strap in white gold colour, by Dior Watches
La Mini D de Dior in steel, diamonds, mother-of-pearl and leather with a “mirror” goatskin leather strap in pink gold colour, by Dior Watches

La D de Dior embodies the Spirit of Dior jewellery, bringing together jewellery savoir faire and creative daring with Swiss watchmaking know-how. The La D de Dior collection pays tribute to Christian Dior‘s passion for colour and takes its inspiration from Victoire de Castellane’s taste for contrast, found in Dior Jewellery.

TAG Heuer Link Calibre 5
Black Opalin Dial, 41 mm diameter steel case, alternate finishing steel S-Shape bracelet

TAG Heuer Link Calibre 5
Silver opalin dial, 41 mm diameter steel case, alternate finishing steel S-Shape bracelet

The link is a design that dates back to 1987. Its defining feature is the immediately recognisable bracelet, boasting the signature S-shaped links. It is both an iconic design and a standard bearer in terms of ergonomics and wearer comfort. Each link is rounded on the top, bottom and sides for an exceptionally smooth feel on the wrist;  The strap an alternate finishing steel S-Shape bracelet.
The dial has Silver flange with 60 second/minute scale, it is rhodium plated polished, facetted applied indexes with white superluminova
The case has a steel alternate finishing case a steel alternate finishing fixed bezel, falt sapphire crystal with anti-reflective treatment- Polished steel standard crown at 3 o clock and it is water resistance: 100 meters
The movement is TAG Heuer Calibre 5, Swiss Made, Automatic calibre, rapid date correction, Diameter: 26mm- 25 to 26 rubies depending on the execution, Balace frequency: 28,800 vibrations per hour, Power reserve: 38 Hours

Seamaster Aqua Terra OMEGA Co-Axial Master Chronometer 38m

The Seamaster Aqua Terra is a superb tribute to OMEGA’s rich maritime heritage. The symmetrical case has been crafted from stainless steel, with a wave-edged design featured on the back.

The black dial is distinguished by a horizontal “teak” pattern which is inspired by the wooden decks of luxury sailboats. There is also a date window at 6 o’clock and rhodium-plated hands and indexes filled with white Super-LumiNova.

The black strap is made from structured rubber and includes grey lining and an additional stainless steel link which integrates it to the case. This certified chronometer is powered by the OMEGA Master Chronometer calibre 8800, certified at the industry’s highest standard by the Swiss Federal Institute of Metrology (METAS).

Shot one OMEGA 

Kiara. Skin – Cover FX Natural Finish – G90 & G10 PLUS Illamasqua skin base mixer – Amber PLUS Laura Mercier Shimmer Bloc – Pink Mosaic  Eyes – Smashbox photo finish lid primer – medium PLUS Zoeva Cocoa Blend Eyeshadow Pallette – Substitute for love & Freshly Toasted PLUS Mascara – Benefit They’re Real, Brown


Shot two RADO

Carina. SkinLaura Mercier Silk Creme Photo Edition – Cream Ivory & medium ivory PLUS Autograph Luminosity Liquid Radiance PLUS Laura Mercier Shimmer Block – peach mosaic PLUS YSL Blush Volute - bohemian LipsMAC – Peach Stock


Shot three DIOR

Carina & Kiara. Body - Trilogy Ultra Hydrating Body Cream PLUS Marc Jacobs Dew Drops Coconut Gel Hightlighter


Shot Four TAG Hueur

Kiara.  Givenchy eyebrow couture definer, Brunette PLUS Urban Decay Brow Tamer Gel

Carina.  Chanel STYLO SOURCILS WATERPROOF, 810 PLUS Urban Decay Brow Tamer – clear



Kiara.   Nails – Orly Coffee Break & Elegant Touch, bare oval 002
Carina. Nails – Orly Dare to Bare & Elegant Touch, bare oval 002

Shot Six RADO

Kiara. Lips - Illamasqua Glamor Lipstick - naked PLUS Suqqu Lip Defining Liner – 01


RADO Video

Carina. EyesSmashbox photo finish lid primer PLUS Marc Jacobs Iconic Eyeshadow Pallette - Glambition &  Scandalust PLUS Mascara - Benefit They’re Real – Brown


Photographer Joe Quigg @ John Parkinson
Beauty Editor Julie Jacobs
Hairdresser  Ernesto Montenovo @ David Artists
Manicurist Veronica Butenco at Emma Davies using Elegant Touch Totally Bare 002 Tips and Orly Nail Lacquer
Make-Up Assistant Joanne Reyes
Models Carina  Lammers @ M & P Models
Kiara Ridgell @ D1 Models London
Shot at Smash Box Studio London